.. or not.
Hello folks. I am the chief marketing strategist of this site and I wanted to jumpstart you FGC ability to monetize. It is time to stop streaming for ten people and joining cruddy teams out of store loyalty. You have to look out for #1, and with the current eSports market (we here at eSports Expose support the capitalization of the S - ed) there is no better time to monetize.
The internet in general has a very easy business plan.
1. Make something people like
2. Then charge for it
So here are a couple things to keep in mind so that you aren't spending hours if not days if not weeks if not months if not years spending your Blood Sweat and Tears (a moderately successful band from the 70s - ed) for ten dollars in Twitch Subs.
1. It is time to stop letting viewers see your tournaments for free
Case in point : a former MFC (my free cams ((a popular camwhore (((person who streams their body for money - ed))) -ed)) -ed) model going by the handle of "Panzii" would consistently be at the top of the earnings per month charts, but was never nude. In the earlydays Panzii, under the name Pandarawr actually did do nude and masturbation videos. There was a problem though, she had the body of a ten year old boy. After some breast implants and smart marketing she developed a gimmick that she was unlike the other models on MFC. She was not there to be nude, but to wear semi-revealing clothing because she was above the internet video sex trade. This made her thirst trap army think that they were supporting someone with class and morals, which led to a huge audience. Tips would pour in by the assload (a colloquialism for a large amount - ed) and she was making money hand over fist (a colloquialism for making a lot of money - ed). Then she head down the wrong path. She started her own site which did include both nude and sex videos. She started this trend on MFC and a lot of her audience was disillusioned that they had been played. A small percentage of her userbase may have signed up for the new site, but the price point was obscene. She traded in consistently high dollars for something that made much less.The lesson here is, never give your fans entirely what they want, it makes them want and pay for it more.
I am going to end the article here, but there are many ways for you to make money in the FGC eSports realm.
CJ Renoe - Marketing Strategist
Hello folks. I am the chief marketing strategist of this site and I wanted to jumpstart you FGC ability to monetize. It is time to stop streaming for ten people and joining cruddy teams out of store loyalty. You have to look out for #1, and with the current eSports market (we here at eSports Expose support the capitalization of the S - ed) there is no better time to monetize.
The internet in general has a very easy business plan.
1. Make something people like
2. Then charge for it
So here are a couple things to keep in mind so that you aren't spending hours if not days if not weeks if not months if not years spending your Blood Sweat and Tears (a moderately successful band from the 70s - ed) for ten dollars in Twitch Subs.
1. It is time to stop letting viewers see your tournaments for free
There was a time prior to streaming that high profile tournaments actually sold DVDs (digital versatile discs - ed)
I myself have the Texas Showdown dvds and they weren't even one of the bigger tournaments. Things like the EVO dvds and especially SBO were like crack for the early FGC (fighting game community- ed) After building a userbase, it is time to monetize. Would people pay 10 dollars a month to watch Wednesday Night Fights? Levelup Live (the broadcaster of Wednesday Night Fights - ed) currently has 91 million views, and no sub button... That being said Twitch subs and shitty bit donations are not what should be being targeted. Wednesday Night Fights has a reputation of being "Hype" (an aura of excitement - ed) . Their highest "cheer" (a way to post an emoticon in chat) is 1500 bits (a strange Twitch.tv ((a videogame streaming platform-ed)) currency - ed). This cheer equates to a one dollar and fifty cents. The bits themselves cost 20 dollars. Here is a breakdown of the money of cheers.
Here you are, making literal pennies on the dollar. Why. So say you start charging 10 dollars for a monthly pass. Here is the breakdown of that structure.
With 91 million views, if even say .001% are willing to pay, that equates to $910,000 dollars per month.
The next step is video on demand. Being a west coast product, many eastcoasters are not going to stay up to view, but would like to view the next day. A fair price with the 10 dollar a month price model for live shows would probably be about $1.00 to start out. As the userbase of fighting games ages (09ers have now been around for 8 years) convenience trumps work. With a low price point, viewers are much more likely to pay a dollar as opposed to going to megaupload or torrents to acquire these videos. So with these two simple changes, the revenue of Wednesday Night Fights explodes (increases greatly, not a literal explosion - ed)
Now let's say you run a smaller weekly or grassroots tournament not on the level of the larger ones. flosports has an esports channel specifically for fighting games . This is a platform that many niche sports such as track and field (sports that include javelin((throwing a spear - ed)) shot put ((throwing a bowling ball-ed)) and the hammer toss ((throwing a hammer - ed))) and wrestling (amateur including freestyle ((anything goes - ed)) and Greco-Roman ((upper body only - ed)) - ed) These are sports that generally get little to not tv exposure, but are available at flosports where users pay a monthly fee. Tournament Steam - 0 dollars. IPPV (internet pay per view - ed) and VOD - actual money.
2. Why are your combo videos free
There are some truly talented people that do not attend tournaments, but exploit the game in both execution and engine to develop some truly amazing content. But it is on youtube, where the payout is bad and there is always the threat of Capcom filing essentially a CnD (cease and desist order - ed) Like Nintendo (Japanese video game company that put out Mario ((plumber -ed)) Zelda ((left-handed sword wielder- ed)) and Pokemon ((little monsters that fight each other - ed))-ed) While I am generally against teams. If users like Desk and Tool-Assisted formed a combo video union and offered their videos as VODs on a group site it would be a successful way to make money. People love intricate combo videos, and at a low enough price point would gladly pay. While the time spent would not equate to an equally equivalent dollar amount, these people are doing it more for love of the game/showing off so it would still be profitable in the end.
3. Sell Lewds
This works better if you are female, but a very attractive male such as Finalshowdown (Clayton Chapman - model - ed) could also do this. League of Legends player Yoonie uses her stream as a donation engine, but also has a patreon where she does lewd photoshoots. The prices range from 5 to 25 dollars with this very smart caveat "Pledge $25 per photoset
To get a poster you must pledge all 4 times" so that a user has to pay 75 dollars for a poster (large physical copy of a picture - ed).
Those in the picture business know that lewd pictures are infinitely more lucrative than nude photos. You want the thirst trap (nerds that fawn over internet women - ed) community you have built always wanting more, but never getting it.
Case in point : a former MFC (my free cams ((a popular camwhore (((person who streams their body for money - ed))) -ed)) -ed) model going by the handle of "Panzii" would consistently be at the top of the earnings per month charts, but was never nude. In the earlydays Panzii, under the name Pandarawr actually did do nude and masturbation videos. There was a problem though, she had the body of a ten year old boy. After some breast implants and smart marketing she developed a gimmick that she was unlike the other models on MFC. She was not there to be nude, but to wear semi-revealing clothing because she was above the internet video sex trade. This made her thirst trap army think that they were supporting someone with class and morals, which led to a huge audience. Tips would pour in by the assload (a colloquialism for a large amount - ed) and she was making money hand over fist (a colloquialism for making a lot of money - ed). Then she head down the wrong path. She started her own site which did include both nude and sex videos. She started this trend on MFC and a lot of her audience was disillusioned that they had been played. A small percentage of her userbase may have signed up for the new site, but the price point was obscene. She traded in consistently high dollars for something that made much less.The lesson here is, never give your fans entirely what they want, it makes them want and pay for it more.
I am going to end the article here, but there are many ways for you to make money in the FGC eSports realm.
CJ Renoe - Marketing Strategist
Comments
Post a Comment